On Page SEO

The Most Powerful SEO Checklist 2017

Here in this article, you could learn about the methods to get a perfectly optimized website using the SEO checklist of 2017. These on page optimizations could really improve your website ranking. Try to complete this check list and even if you won’t be able to do one of them, don’t be panic as a result. Because not every single website won’t be able to complete this SEO checklist.

SEO Checklist 2017

  1. Google Analytics

Google Analytics SEO Checklist

This free tool is the most widely used one to track and report the performance of your website. Every third party web analytic tools are pulling data out of this tool to evaluate your website.


  1. Google Search Console

Google Search Console SEO Checklist

In order to know about the organic performance in Google, you need to set up this free tool provided by Google to those who manage the website (Webmasters). Periodically, check here for duplicate content errors, crawl errors, missing titles and any other technical errors. You could analyze and find data about search rankings, CTR, and visibility as well.


  1. Bing Webmaster Tools

Bing Webmaster Tools

It is just like Google search console, even though not as relevant as Google. As it is a part of Microsoft, comes as a default search engine for IE (Internet Explorer) and Microsoft Edge browsers. If you guys are concentrating on US markets, then you should seriously consider optimizing on Bing as well. Bing search engine has about 10% of market share for desktop searches.


  1. WordPress Google Analytics Plugin

WordPress Google Analytics Plugin

For a beginner, you can easily add the Google Analytics tracking code to your website without much effort.


  1. Yoast SEO

Yoast SEO

Creating SEO friendly content is a thing that needs to be improved in order to beat your competitor. And this WordPress plug will take care of most of the issues by taking care of things like no-index tags, canonical tags, and sitemaps. Even the free version of this plugin is enough for you to create a well-optimized content for your website.


  1. Check Redirect Issues

The proper usage of redirection is a crucial thing in SEO.

2 types of redirects, 301 and 302!

  • 301 is a permanent redirection interpreted by search engines.
  • It passes the whole SEO values of the page to the redirected page.
  • 302 is a temporary redirection.
  • SEO value of the redirected page is not passed to the new destination.


  1. Find broken links, crawl problems and errors

If your website is a larger one, the chances of getting these errors are increased. The above-mentioned errors make it difficult for search engines to index pages, drive traffic and find your content.


  1. Keyword Research

Keyword Research SEO

Know about the keywords people could use. For example, some people search to know about a product while some to buy it. You need to identify both kinds of keywords.


  1. Look at your competitor

If you are on to link building, this is the easiest way to start it without any Google penalty. If your competitor is getting good authoritative backlinks, track them and try to get the same for you in a better way.


  1. Add your primary keyword into your page URL

It is one the Google’s Ranking Factors. Try to add your keyword on to the URL, but keep it in mind that shorter URLs tend to rank higher than longer ones.

Don’t make any serious changes to the URL’s that are already ranking and has authority.

  1. Add your keyword to your title tag, meta description, Heading Tags

It’s good that we add keywords to the above parameters, even though it is not enough to get you to rank high. At some phases, this could help you boost your SEO scores. This is one of the important section in this SEO checklist.

  1. Heading tags

  • Add your keyword to your H1 tag.
  • Make sure to only use one H1 tag.
  • Make sure it is before H2, H3 tags.
  1. Content Rate on Pages

The minimum content that should be a page for a search engine to crawl on it is ~100 words. The more the content, the more relevant it is.

  1. Latent semantic indexing and synonyms

LSI Graph

Keyword stuffing is a big negativity in SEO. Inserting synonyms or LSI keywords can remove these stuffing issues. Google now identifies a more complex understanding of human language. The keywords related to the one that we focus can help Google to understand what the content of your web page is all about.


  1. Images

You need to add a descriptive ALT tag and titles to your images. It is the alt tag and tiles search engine sees on an image. So making it more descriptive and easily identifiable makes it all clear.

  1. Internal Linking

Internal Linking SEO

In order to reduce the bounce rate, you could use this method to minimize it. A person who comes from Google to your website can go after completing the landing page; you need to keep that visitor by giving similar kinds of data. This is what we can be done using internal linking.

You can also add links to other authoritative and relevant websites (Eg; Wikipedia) as a reference.

  1. Do not duplicate

Duplicate contents, even if it is unintentional can reduce the quality of your website. Sometimes redirections can also cause these duplication issues. Furthermore, you can use Google Webmaster Tools to fix any duplicate content that might be penalizing your website.

  1. Website Speed

Website Speed SEO

A slow loading website can never give a good user experience and thereby increase bounce rates. This SEO checklist is very much essential.


  1. Make it mobile friendly

Mobile Friendly Test

Nowadays, mobile devices drive a huge amount of traffic. If your site is not responsive enough, then you will negatively impact usability. And this leads to a huge drop in ranking.


  1. Create a robots.txt and XML sitemap

Sitemaps SEOrobot txt seo

Creating a sitemap on your website will help search engines to find all the web pages on your website that you wanted to get indexed. And using a robots.txt file allows you to control crawlers to command on indexing your website and pages. This SEO checklist is also very much essential.


  1. Social networking sites

The easiest way to popularize your brand or brand name is to use social media websites. You should always try to publish your brand name on as many social networking websites as possible. This will surely help search engines to identify your brand website as well.

  1. Use an SEO Audit Tool

After the completion of on page optimization, you can check for the relevancy using SEO tools. Every time you can’t do the checking procedures manually, thanks to the SEO auditing tools that can help with the process.

On completing this SEO checklist, you could improve your website quality on the basis of search engine optimization.



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